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Publishers Note: Millions of people worldwide want to
make
extra money with their own home-based Internet business.
Sadly, these
folks overwhelmingly fail when they try to do
business online. To help them,
we sought out one of the
world's most well-known business authorities, Dr.
Jeffrey
Lant.
We found Dr. Lant in his home office right across
the
street from Harvard University, from which he has 2 degrees
and
overlooking the spot where General George Washington
took command of the
Continental Army in 1775.
Q: Dr. Lant, how long have you been a
home-based
entrepreneur, and how long have you been advising
people how to
profit online?
Dr. Lant: I've been advising folks how to succeed
in
small and home businesses and nonprofit organizations
for over 30 years
and have focused on assisting people
succeed online in their home business
since 1994.
Q: What's the first thing a home-based entrepreneur
should
do when deciding to make money online?
Dr. Lant: Candidly, the first
thing these entrepreneurs
must do is realize that in all important aspects
there is
no difference between running an online and an offline
business.
Both are BUSINESSES and must be approached
accordingly.
Many 'net
newbies have the crazy notion that you
can just post information online while
waiting to
bank the profits. Online businesses take the same
focus and
dedication as offline businesses.
Q: What next?
Dr. Lant: Get a
domain. The Internet is a domain-
structured environment. That is, you must
have your
own domain if you expect to build a
profitable
business.
Lots of newbies get confused by this. They
join
a business opportunity, and get a self-replicating
website. Then they
think they've got a domain.
Of course they don't! Domains are real
estate
that you own. YOU determine how big they get;
YOU determine what
goes on them. In all senses
they are YOUR property and must be treated
as
such.
Q: After you get your domain, what then?
Dr. Lant: THINK
BIG! The average home-based
entrepreneur is a small thinker. They are
trying
to sell just one or a very few products or services.
This is fine
if you want minimum profits, but if
you're ambitious you must take what
you're selling
today and brainstorm what other products your
customers
will want. Go to Google, and start searching
for additional, related
products. At all times, focus
on building, adding, diversifying and
expanding
your site and what you sell.
Q: Dr. Lant, we have time for
just one more
piece of good advice. What does every home-
based
entrepreneur need on their website that
they don't have?
Dr. Lant: In
a word, INTERACTIVITY!
The first stage of the 'net was where
folks
posted a passive website. That was great at
the time, but time has
definitely moved on.
Now your customers want you to give them
superior
customer service, not just a "contact us"
button.
You need to be able
to greet your visitors,
answer their questions, make offers, take
orders
and build relationships. This can only
be done with interactivity. ALL
home-based
entrepreneurs need it, since interactivity
dramatically
increases profits.
Q: As always, Dr. Lant, good, sound
advice. Thanks
for sharing.
Dr. Lant: My pleasure.
Resource
For more
straight talk on maximizing Internet
success, Dr. Lant offers all readers a
FREE COPY
of his 17th book:
"A Self-Made Internet Multi-Millionaire
Tells You EXACTLY
How To Make Money Online Every Single Day"
This is a
$24.95 retail value.
To get yours, go to http://www.onlinesuccesspartners.com
Regards
Magdi Mikhail,MCEC
WorldProfit Dealer
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